I'm
Anjana Kanzariya
I build scalable backend systems, clean integrations, and high-impact WordPress solutions.
Senior Software Developer, Backend Engineer, WordPress & WooCommerce Specialist, Problem Solver
I build scalable backend systems, clean integrations, and high-impact WordPress solutions.
I am a Senior Software Developer with 9+ years of experience building reliable, scalable web applications. My core strength lies in backend development, custom WordPress & WooCommerce solutions, and plugin development, with a strong focus on clean code, performance, and long-term maintainability.
Lukhdhirji Engineering College, Morbi | 2007 - 2011
Gold medalist of 2011 batch
Actively participated in technical and cultural events, including winning the Spellathon competition (2009).
Kendriya Vidyalaya, Dhrangadhra | 2007
Strong academic foundation with excellent performance in Mathematics and languages. s
Kilowott, Norway-Goa | February 2023 - Present
Backend development, advanced WooCommerce customizations, plugin development, REST API integrations, and performance optimization for scalable systems.
Codeable, Denmark | June 2022 - June 2025
Codeable-certified WordPress Expert, delivering high-quality, production-ready solutions for complex client requirements.
Universal Designovation Lab, India-USA | April 2015 - January 2023
End-to-end ownership of projects including architecture, development, SEO, analytics, tracking, content creation, and social media integrations.
Websmith Solution, Rajkot | April 2014 - March 2015
Worked on API updates, database management, and developed a real-time MCX price tracking mobile application.
Department of Computer Science | January 2012 - April 2013
Darshan Institute of Engineering & Technology, Om Shanti Engineering College, Rajkot
Taught core computer science subjects including Cloud Computing, Information Security, Data Structures, SQL, and C# practicals.
I specialize in backend-heavy applications and complex business logic, focusing on performance, scalability, and maintainability.
I specialize in backend-heavy applications and complex business logic, focusing on performance, scalability, and maintainability.
Design and optimization of secure, normalized SQL and MySQL databases with a focus on performance and data integrity.
For a high readability and SEO score, prominent keywords are included and a mix of various headings (h1 to h6) is used. Apart from this, naming and compressing images, sitemaps, internal and external linking is also considered.
All the websites have Google Analytics installed and Tag manger is added on the websites that require more in depth tracking of data.
I've also installed Facebook Pixel in all the websites and have run various traffic ads. So, I am fully aware of the type of data and events that play a crucial role in successful ads.
We run Google ads for UDLAB Products and I have an advanced knowledge of Merchant center, creating conversion linker tags, tracking ad conversions on websites and optimizing website content to improve ad score.
I am resposible for the content creation and proofreading of text on websites Kickstarter campaigns and other documents.
From time to time, I am responsible for managing various social media accounts for the company. I am aware of image size optimization, account tagging and proper use of hashtags for an increased reach.
High-performance eCommerce platform with improved UX, SEO, and analytics, resulting in ~300% sales growth after redesign.
Wordpress website with well-defined content and information.
A sleek elegant eCommerce website with proper SEO and sale increase of around 300% after design change.
Kickstarter Creator Rating is a custom post type with data arranged based on user input.
Custom WooCommerce solution that processes Excel-based data and enables dynamic add-on purchases with secure checkout flows.
This was my first blog where we focused on technical writing and Android tutorials
Created content for all the projects of UDLAB Products on Kickstarter.
A sleek elegant eCommerce website with proper SEO and sale increase of around 300% after design change.
I write casual articles about my thoughts and life on Medium. I also love to write book reviews on Medium.
Outside work, I enjoy activities that challenge creativity and problem-solving.
Reading fiction across genres, along with inspirational books.
Spending quality time with my son through games, books, and cartoons.
Building complex LEGO and puzzle structures.
Solving Sudoku, aptitude puzzles, and Kakuro (still learning).
Binge watch web series and Marvel movies.
Feel free to reach out for job opportunities, code discussions or some new fiction that is out at anjanajkanzariya@gmail.com.
Designed by HTML Codex. Edited by Anjana Kanzariya.